CDG Culture

CDG Interactive, an award winning interactive agency in downtown DC, is seeking a Director of Marketing Optimization. This position is responsible for implementing growth strategies and achieving revenue targets for a large portfolio of strategic partners in a major multinational brand.

This position will maximize revenue through a number of strategic digital initiatives, including analysis reporting, online optimization, digital marketing, website and sales analytics and content management.

The ideal candidate is a highly skilled problem solver and expert communicator who can both dive in to data at a granular level and be able to discuss them with clients in a clear and understandable manner.

The Director operates with considerable independence while managing multiple competing priorities and stakeholders.

Responsibilities

  • Design, deliver and manage the strategy for strategic online customer marketing programs for designated clients and partners, including;
    • SEO
    • SEM and other pay-per-click (PPC) advertising
    • Social media
    • Content and copywriting for landing pages, campaigns and SEO, including blog posts
    • Online advertising
    • User experience testing
    • Multivariate testing
    • Online marketing tactics and programs
  • Conduct acquisition and retention analysis to determine tactics that best accomplish business goals;
  • Track, analyze and report on campaigns and make recommendations to optimize future digital marketing activity to develop a constantly improved online strategy;
  • Prepare and present insights and findings on the progress of conversion optimization to all stakeholders through the delivery of key performance indicator reports and ROI/sales reporting;
  • Develop and present business cases and strategic recommendations for making search-related site enhancements to appropriate stakeholders;
  • Drive and define A/B and user testing roadmap for revenue and user experience optimization;
  • Conduct in-depth analyses on site behaviors, click patterns, user satisfaction, and monetization to inform product roadmaps and marketing plans.
  • Conduct market and competitor research;
  • Manage and own Google Analytics, including Tag Manager;
  • Provide optimization recommendations based on the customer’s campaign objectives

Skills

  • Ability to communicate effectively with clients across sales, marketing, ecommerce and management teams 
  • Possess strong analytical skills and the ability and translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness
  • Ability to analyze website traffic and sales data for trends and use patterns to identify and quantify customer habits and behavior and recommend modifications to maximize traffic, customer satisfaction, conversion rate and sales generation;
  • Excellent communication skills with the ability to instantly connect a cross-section of stakeholders and manage ongoing relationships for positive outcomes.
  • Highly organized with the ability to run projects on or under budget and timeline
  • Excellent planning, delegation and communication skills.
  • Results driven with an ability to negotiate, plan & execute the role to facilitate ongoing positive outcomes
  • Able to manage multiple and sometimes conflicting processes.

Knowledge

  • A thorough understanding of e-commerce and digital marketing principles, including:
    • Online sales principles and conversion tactics
    • Google Analytics and online metrics
    • Online sales analysis
    • Search engine optimization
    • Search engine marketing
    • User experience (Usability)
    • Website Architecture best practices
    • Email Marketing
    • Competitive analysis
    • Affiliate marketing
    • Social Media Marketing
    • Mobile Marketing
  • An intermediate understanding of
    • Online technical environment
    • Domain name management
    • HTML and CSS
    • Content management systems
  • Intermediate to Advance MS Office (Word, Excel, PowerPoint)
  • Advanced knowledge of Google Analytics; Individual Qualification preferred.

Experience

  • 5-7 years previous experience in a digital environment, preferably an agency.
  • 5-7 years previous experience in one or more of the following disciplines:
    • Account Management
    • Online Marketing, including SEO, SEM and Social Media
    • e-Commerce
    • User Experience
    • Web Analytics
    • Content Strategy   
  • Managing technical programs such as; Google Analytics and/or Tableau, Webmaster Tools, Content Management Systems, and Microsoft Office.
  • Bachelor’s degree from an accredited college or university

Interested parties should send a resume and cover letter to jobs@cdginteractive.com.

CDG Interactive, an award winning interactive agency in downtown DC, is seeking a Director of Marketing Optimization. This position is responsible for implementing growth strategies and achieving revenue targets for a large portfolio of strategic partners in a major multinational brand.

This position will maximize revenue through a number of strategic digital initiatives, including analysis reporting, online optimization, digital marketing, website and sales analytics and content management.

The ideal candidate is a highly skilled problem solver and expert communicator who can both dive in to data at a granular level and be able to discuss them with clients in a clear and understandable manner.

The Director operates with considerable independence while managing multiple competing priorities and stakeholders.

Responsibilities

  • Design, deliver and manage the strategy for strategic online customer marketing programs for designated clients and partners, including;
    • SEO
    • SEM and other pay-per-click (PPC) advertising
    • Social media
    • Content and copywriting for landing pages, campaigns and SEO, including blog posts
    • Online advertising
    • User experience testing
    • Multivariate testing
    • Online marketing tactics and programs
  • Conduct acquisition and retention analysis to determine tactics that best accomplish business goals;
  • Track, analyze and report on campaigns and make recommendations to optimize future digital marketing activity to develop a constantly improved online strategy;
  • Prepare and present insights and findings on the progress of conversion optimization to all stakeholders through the delivery of key performance indicator reports and ROI/sales reporting;
  • Develop and present business cases and strategic recommendations for making search-related site enhancements to appropriate stakeholders;
  • Drive and define A/B and user testing roadmap for revenue and user experience optimization;
  • Conduct in-depth analyses on site behaviors, click patterns, user satisfaction, and monetization to inform product roadmaps and marketing plans.
  • Conduct market and competitor research;
  • Manage and own Google Analytics, including Tag Manager;
  • Provide optimization recommendations based on the customer’s campaign objectives

Skills

  • Ability to communicate effectively with clients across sales, marketing, ecommerce and management teams 
  • Possess strong analytical skills and the ability and translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness
  • Ability to analyze website traffic and sales data for trends and use patterns to identify and quantify customer habits and behavior and recommend modifications to maximize traffic, customer satisfaction, conversion rate and sales generation;
  • Excellent communication skills with the ability to instantly connect a cross-section of stakeholders and manage ongoing relationships for positive outcomes.
  • Highly organized with the ability to run projects on or under budget and timeline
  • Excellent planning, delegation and communication skills.
  • Results driven with an ability to negotiate, plan & execute the role to facilitate ongoing positive outcomes
  • Able to manage multiple and sometimes conflicting processes.

Knowledge

  • A thorough understanding of e-commerce and digital marketing principles, including:
    • Online sales principles and conversion tactics
    • Google Analytics and online metrics
    • Online sales analysis
    • Search engine optimization
    • Search engine marketing
    • User experience (Usability)
    • Website Architecture best practices
    • Email Marketing
    • Competitive analysis
    • Affiliate marketing
    • Social Media Marketing
    • Mobile Marketing
  • An intermediate understanding of
    • Online technical environment
    • Domain name management
    • HTML and CSS
    • Content management systems
  • Intermediate to Advance MS Office (Word, Excel, PowerPoint)
  • Advanced knowledge of Google Analytics; Individual Qualification preferred.

Experience

  • 5-7 years previous experience in a digital environment, preferably an agency.
  • 5-7 years previous experience in one or more of the following disciplines:
    • Account Management
    • Online Marketing, including SEO, SEM and Social Media
    • e-Commerce
    • User Experience
    • Web Analytics
    • Content Strategy   
  • Managing technical programs such as; Google Analytics and/or Tableau, Webmaster Tools, Content Management Systems, and Microsoft Office.
  • Bachelor’s degree from an accredited college or university

Interested parties should send a resume and cover letter to jobs@cdginteractive.com.

It's that time again. At CDG, we're beginning work on our fifth iAd. We've set the bar high for ourselves, and we're trying to out-do our extremely high metrics for user engagement and conversion rates. Let the concepting begin!

 

Brainstorming session for iAd

 

Above, the newest addition to CDG's design team, Marina Linderman, pitches ideas to Creative Director Matthew Snyder.

 

Capturing initial thoughts

 

Matthew records the ideas provided by the design team. At this stage in our creative process, no idea is too out-there or strange. We'll edit and refine them over the next week as we hone in on a creative concept on which to base the iAd.

It's that time again. At CDG, we're beginning work on our fifth iAd. We've set the bar high for ourselves, and we're trying to out-do our extremely high metrics for user engagement and conversion rates. Let the concepting begin!

 

Brainstorming session for iAd

 

Above, the newest addition to CDG's design team, Marina Linderman, pitches ideas to Creative Director Matthew Snyder.

 

Capturing initial thoughts

 

Matthew records the ideas provided by the design team. At this stage in our creative process, no idea is too out-there or strange. We'll edit and refine them over the next week as we hone in on a creative concept on which to base the iAd.

To all of our clients, partners and friends, thank you for another great year.

Highlights of 2012 include the launch of new sites for the Ms. Foundation for Women, AFB's VisionAware.org and AFB.org and four markets for Cover-More Travel Insurance: New Zealand, Malaysia, Singapore and Australia; as well as 2 more iAd campaigns for GEICO, including the Taste of Savings, and an interactive health care law tool for AARP.

From all of us at CDG Interactive, we hope your holidays are delicious and your New Year is sweet.

(Speaking of delicious, here are the entries to our fourth annual cookie smackdown competition, above.)

To all of our clients, partners and friends, thank you for another great year.

Highlights of 2012 include the launch of new sites for the Ms. Foundation for Women, AFB's VisionAware.org and AFB.org and four markets for Cover-More Travel Insurance: New Zealand, Malaysia, Singapore and Australia; as well as 2 more iAd campaigns for GEICO, including the Taste of Savings, and an interactive health care law tool for AARP.

From all of us at CDG Interactive, we hope your holidays are delicious and your New Year is sweet.

(Speaking of delicious, here are the entries to our fourth annual cookie smackdown competition, above.)

CDG Interactive is looking for some new talent – specifically a User Interface Developer. Know someone or want to apply? Send your resume and links to jobs@cdginteractive.com.

User Interface Developer

CDG Interactive is looking for a User Interface Developer to join our technical team. We’re looking for someone with a demonstrated understanding of how quality software and services are designed and constructed. We want you to think as much as you code.

What You'll Do:

  • Implement user interfaces for websites and applications using HTML5, CSS3, JavaScript and related client-side technologies.
  • Work closely with the design and development teams to deliver an excellent user experience for all of our work.
  • BS or MS in Computer Science or similar discipline, or equivalent experience.
  • Expertise in HTML5, CSS3, JavaScript and W3C DOM.
  • Ability to cleanly implement a UI across different browsers (IE8, Mozilla/Firefox, Safari).
  • Experience in UI development of content-based applications such as blogs, photo albums, email, content management systems, etc.
  • Experience implementing standards-based web application user interfaces.
  • Demonstrated understanding of how implementation choices impact user experience in terms of browser compatibility, accessibility and performance.
  • Strong work ethic.

What You Need:

  • BS or MS in Computer Science or similar discipline, or equivalent experience.
  • Expertise in HTML5, CSS3, JavaScript and W3C DOM.
  • Ability to cleanly implement a UI across different browsers (IE8, Mozilla/Firefox, Safari).
  • Experience in UI development of content-based applications such as blogs, photo albums, email, content management systems, etc.
  • Experience implementing standards-based web application user interfaces.
  • Demonstrated understanding of how implementation choices impact user experience in terms of browser compatibility, accessibility and performance.
  • Strong work ethic.

What Will Set You Apart:

Here's what will make you stand out and get you the job: 

  • Experience integrating rich web interfaces with server-side code.
  • Technologies: jQuery mobile; XML and Web Services; Internationalization.
  • Ability to learn. Candidate must show they can adapt to the rapidly changing technology landscape.
  • Demonstrated willingness and ability to work and lead in a fast-moving dynamic team-oriented environment.

About CDG:

CDG is recognized as an industry leader in the creation, implementation, and marketing of interactive environments that enable our clients to grow their business. Our innovation efforts are focused on achieving our clients' goals through user-centered design. In all aspects of its work, CDG seeks to help our clients deliver high value to end-users.

Working at CDG, you’ll find we’re serious about what we do, but we don’t take ourselves too seriously. Perks and benefits include: generous vacation leave, health insurance (with flexible spending account), Metro-accessible office, casual dress code, free soda and snacks, and the best-looking co-workers in the DC-Metro area. Interested? Send your resume and links to jobs@cdginteractive.com.

CDG Interactive is looking for some new talent – specifically a User Interface Developer. Know someone or want to apply? Send your resume and links to jobs@cdginteractive.com.

User Interface Developer

CDG Interactive is looking for a User Interface Developer to join our technical team. We’re looking for someone with a demonstrated understanding of how quality software and services are designed and constructed. We want you to think as much as you code.

What You'll Do:

  • Implement user interfaces for websites and applications using HTML5, CSS3, JavaScript and related client-side technologies.
  • Work closely with the design and development teams to deliver an excellent user experience for all of our work.
  • BS or MS in Computer Science or similar discipline, or equivalent experience.
  • Expertise in HTML5, CSS3, JavaScript and W3C DOM.
  • Ability to cleanly implement a UI across different browsers (IE8, Mozilla/Firefox, Safari).
  • Experience in UI development of content-based applications such as blogs, photo albums, email, content management systems, etc.
  • Experience implementing standards-based web application user interfaces.
  • Demonstrated understanding of how implementation choices impact user experience in terms of browser compatibility, accessibility and performance.
  • Strong work ethic.

What You Need:

  • BS or MS in Computer Science or similar discipline, or equivalent experience.
  • Expertise in HTML5, CSS3, JavaScript and W3C DOM.
  • Ability to cleanly implement a UI across different browsers (IE8, Mozilla/Firefox, Safari).
  • Experience in UI development of content-based applications such as blogs, photo albums, email, content management systems, etc.
  • Experience implementing standards-based web application user interfaces.
  • Demonstrated understanding of how implementation choices impact user experience in terms of browser compatibility, accessibility and performance.
  • Strong work ethic.

What Will Set You Apart:

Here's what will make you stand out and get you the job: 

  • Experience integrating rich web interfaces with server-side code.
  • Technologies: jQuery mobile; XML and Web Services; Internationalization.
  • Ability to learn. Candidate must show they can adapt to the rapidly changing technology landscape.
  • Demonstrated willingness and ability to work and lead in a fast-moving dynamic team-oriented environment.

About CDG:

CDG is recognized as an industry leader in the creation, implementation, and marketing of interactive environments that enable our clients to grow their business. Our innovation efforts are focused on achieving our clients' goals through user-centered design. In all aspects of its work, CDG seeks to help our clients deliver high value to end-users.

Working at CDG, you’ll find we’re serious about what we do, but we don’t take ourselves too seriously. Perks and benefits include: generous vacation leave, health insurance (with flexible spending account), Metro-accessible office, casual dress code, free soda and snacks, and the best-looking co-workers in the DC-Metro area. Interested? Send your resume and links to jobs@cdginteractive.com.

Social_summerCDG Interactive wants to make Friday the 13th your lucky day this July.

As part of our Social Summer, we’re hosting an even bigger follow-up to our June 1 Tiki Bar kickoff with our Lucky 13 Happy Hour—make that happy hours—from 5 to 8 p.m. on July 13.

In addition to an (almost) endless supply of adult beverages and snacks, we’ll be hosting games of chance.

And one lucky attendee will have the opportunity to win at least $12 million. (OK, so you’ll actually win a lottery ticket worth millions, so we can’t guarantee you’ll go home richer—but did we mention the open bar?)

Just join our MeetUp group to RSVP then join us on the 13th. Rabbit’s feet and four-leaf clovers optional.

It’s no chance that CDG Interactive helps our clients convert site visitors and app users to customers. We can help you optimize your conversion, too. Contact Us to change your organization’s luck today.

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