CDG Culture

CDG Interactive, an award winning interactive agency in downtown DC, is seeking a Director of Marketing Optimization. This position is responsible for implementing growth strategies and achieving revenue targets for a large portfolio of strategic partners in a major multinational brand.

This position will maximize revenue through a number of strategic digital initiatives, including analysis reporting, online optimization, digital marketing, website and sales analytics and content management.

The ideal candidate is a highly skilled problem solver and expert communicator who can both dive in to data at a granular level and be able to discuss them with clients in a clear and understandable manner.

The Director operates with considerable independence while managing multiple competing priorities and stakeholders.

Responsibilities

  • Design, deliver and manage the strategy for strategic online customer marketing programs for designated clients and partners, including;
    • SEO
    • SEM and other pay-per-click (PPC) advertising
    • Social media
    • Content and copywriting for landing pages, campaigns and SEO, including blog posts
    • Online advertising
    • User experience testing
    • Multivariate testing
    • Online marketing tactics and programs
  • Conduct acquisition and retention analysis to determine tactics that best accomplish business goals;
  • Track, analyze and report on campaigns and make recommendations to optimize future digital marketing activity to develop a constantly improved online strategy;
  • Prepare and present insights and findings on the progress of conversion optimization to all stakeholders through the delivery of key performance indicator reports and ROI/sales reporting;
  • Develop and present business cases and strategic recommendations for making search-related site enhancements to appropriate stakeholders;
  • Drive and define A/B and user testing roadmap for revenue and user experience optimization;
  • Conduct in-depth analyses on site behaviors, click patterns, user satisfaction, and monetization to inform product roadmaps and marketing plans.
  • Conduct market and competitor research;
  • Manage and own Google Analytics, including Tag Manager;
  • Provide optimization recommendations based on the customer’s campaign objectives

Skills

  • Ability to communicate effectively with clients across sales, marketing, ecommerce and management teams 
  • Possess strong analytical skills and the ability and translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness
  • Ability to analyze website traffic and sales data for trends and use patterns to identify and quantify customer habits and behavior and recommend modifications to maximize traffic, customer satisfaction, conversion rate and sales generation;
  • Excellent communication skills with the ability to instantly connect a cross-section of stakeholders and manage ongoing relationships for positive outcomes.
  • Highly organized with the ability to run projects on or under budget and timeline
  • Excellent planning, delegation and communication skills.
  • Results driven with an ability to negotiate, plan & execute the role to facilitate ongoing positive outcomes
  • Able to manage multiple and sometimes conflicting processes.

Knowledge

  • A thorough understanding of e-commerce and digital marketing principles, including:
    • Online sales principles and conversion tactics
    • Google Analytics and online metrics
    • Online sales analysis
    • Search engine optimization
    • Search engine marketing
    • User experience (Usability)
    • Website Architecture best practices
    • Email Marketing
    • Competitive analysis
    • Affiliate marketing
    • Social Media Marketing
    • Mobile Marketing
  • An intermediate understanding of
    • Online technical environment
    • Domain name management
    • HTML and CSS
    • Content management systems
  • Intermediate to Advance MS Office (Word, Excel, PowerPoint)
  • Advanced knowledge of Google Analytics; Individual Qualification preferred.

Experience

  • 5-7 years previous experience in a digital environment, preferably an agency.
  • 5-7 years previous experience in one or more of the following disciplines:
    • Account Management
    • Online Marketing, including SEO, SEM and Social Media
    • e-Commerce
    • User Experience
    • Web Analytics
    • Content Strategy   
  • Managing technical programs such as; Google Analytics and/or Tableau, Webmaster Tools, Content Management Systems, and Microsoft Office.
  • Bachelor’s degree from an accredited college or university

Interested parties should send a resume and cover letter to [email protected].

It's that time again. At CDG, we're beginning work on our fifth iAd. We've set the bar high for ourselves, and we're trying to out-do our extremely high metrics for user engagement and conversion rates. Let the concepting begin!

 

Brainstorming session for iAd

 

Above, the newest addition to CDG's design team, Marina Linderman, pitches ideas to Creative Director Matthew Snyder.

 

Capturing initial thoughts

 

Matthew records the ideas provided by the design team. At this stage in our creative process, no idea is too out-there or strange. We'll edit and refine them over the next week as we hone in on a creative concept on which to base the iAd.

To all of our clients, partners and friends, thank you for another great year.

Highlights of 2012 include the launch of new sites for the Ms. Foundation for Women, AFB's VisionAware.org and AFB.org and four markets for Cover-More Travel Insurance: New Zealand, Malaysia, Singapore and Australia; as well as 2 more iAd campaigns for GEICO, including the Taste of Savings, and an interactive health care law tool for AARP.

From all of us at CDG Interactive, we hope your holidays are delicious and your New Year is sweet.

(Speaking of delicious, here are the entries to our fourth annual cookie smackdown competition, above.)

CDG Interactive is looking for some new talent – specifically a User Interface Developer. Know someone or want to apply? Send your resume and links to [email protected].

User Interface Developer

CDG Interactive is looking for a User Interface Developer to join our technical team. We’re looking for someone with a demonstrated understanding of how quality software and services are designed and constructed. We want you to think as much as you code.

What You'll Do:

  • Implement user interfaces for websites and applications using HTML5, CSS3, JavaScript and related client-side technologies.
  • Work closely with the design and development teams to deliver an excellent user experience for all of our work.
  • BS or MS in Computer Science or similar discipline, or equivalent experience.
  • Expertise in HTML5, CSS3, JavaScript and W3C DOM.
  • Ability to cleanly implement a UI across different browsers (IE8, Mozilla/Firefox, Safari).
  • Experience in UI development of content-based applications such as blogs, photo albums, email, content management systems, etc.
  • Experience implementing standards-based web application user interfaces.
  • Demonstrated understanding of how implementation choices impact user experience in terms of browser compatibility, accessibility and performance.
  • Strong work ethic.

What You Need:

  • BS or MS in Computer Science or similar discipline, or equivalent experience.
  • Expertise in HTML5, CSS3, JavaScript and W3C DOM.
  • Ability to cleanly implement a UI across different browsers (IE8, Mozilla/Firefox, Safari).
  • Experience in UI development of content-based applications such as blogs, photo albums, email, content management systems, etc.
  • Experience implementing standards-based web application user interfaces.
  • Demonstrated understanding of how implementation choices impact user experience in terms of browser compatibility, accessibility and performance.
  • Strong work ethic.

What Will Set You Apart:

Here's what will make you stand out and get you the job: 

  • Experience integrating rich web interfaces with server-side code.
  • Technologies: jQuery mobile; XML and Web Services; Internationalization.
  • Ability to learn. Candidate must show they can adapt to the rapidly changing technology landscape.
  • Demonstrated willingness and ability to work and lead in a fast-moving dynamic team-oriented environment.

About CDG:

CDG is recognized as an industry leader in the creation, implementation, and marketing of interactive environments that enable our clients to grow their business. Our innovation efforts are focused on achieving our clients' goals through user-centered design. In all aspects of its work, CDG seeks to help our clients deliver high value to end-users.

Working at CDG, you’ll find we’re serious about what we do, but we don’t take ourselves too seriously. Perks and benefits include: generous vacation leave, health insurance (with flexible spending account), Metro-accessible office, casual dress code, free soda and snacks, and the best-looking co-workers in the DC-Metro area. Interested? Send your resume and links to [email protected].

Social_summerCDG Interactive wants to make Friday the 13th your lucky day this July.

As part of our Social Summer, we’re hosting an even bigger follow-up to our June 1 Tiki Bar kickoff with our Lucky 13 Happy Hour—make that happy hours—from 5 to 8 p.m. on July 13.

In addition to an (almost) endless supply of adult beverages and snacks, we’ll be hosting games of chance.

And one lucky attendee will have the opportunity to win at least $12 million. (OK, so you’ll actually win a lottery ticket worth millions, so we can’t guarantee you’ll go home richer—but did we mention the open bar?)

Just join our MeetUp group to RSVP then join us on the 13th. Rabbit’s feet and four-leaf clovers optional.

It’s no chance that CDG Interactive helps our clients convert site visitors and app users to customers. We can help you optimize your conversion, too. Contact Us to change your organization’s luck today.

First they predicted heavy thunderstorms, starting in the late afternoon. Then the tornado warnings came.

It wasn't exactly the best weather for a DCTech Meetup in and around Dupont Circle--dubbed Digital Dupont.

But as one of the host locations, we fired up the Tiki Bar anyway, and were happy to welcome a steady stream of dedicated networkers throughout the evening.

And we look forward to meeting more new faces the rest of our Social Summer as we host additional gatherings.

CDG is growing again and we’re looking for some new talent. Know someone or want to apply? Send your resume and links to [email protected].

 

Digital Designer

CDG Interactive is looking for digital designer to join our award-winning creative team. We’re looking for someone with a strong creative perspective, a drive to innovate, and the ability to work collaboratively with clients and co-workers. 5+ years of graphic design experience and formal design training is required. 

You’ll need the flexibility and imagination to develop a range of concepts and designs for projects, and the ability to exercise creativity within constraints (i.e., respect client brand guidelines, technical requirements, etc.) Also required: right-brain/left-brain balance, as you’ll work with creative, marketing and technical types to ensure your design is transformed into an effective interactive execution.

Skills:

  • Mastery of Photoshop, Illustrator & related programs.
  • Basic understanding of Dreamweaver to create presentation postings.
  • Understanding of Flash, After Effects, and Video production is a plus.
  • A sense of humor as big as—or preferably larger than—your ego.
  • An overall understanding of web production and the capabilities within digital channels.
  • The curiosity to learn, discover, and grow as a digital designer.

 

Web Developer

We’re looking for a razor-sharp web developer who can rock front-end/back-end development and roll with the quick pace of our globally recognized agency. Our ideal candidate is a coding wizard with experience developing the whole spectrum of interactive environments, with special expertise in mobile and .Net technologies.

As part of our technical team, you’ll collaborate on a wide variety of projects with our larger team of creative and marketing experts. You’ll have the confidence to speak up, the wisdom to listen, and the commitment to deliver first-rate solutions that exceed our clients’ needs.

Skills:

  • Expertise with .​Net technologies
  • Mastery of HTML5 & Javascript
  • Extensive experience developing for mobile platforms
  • A passion for innovation & desire to continue learning
  • The ability to thrive in a fun, but fast-paced environment

 

About CDG:

CDG is recognized as an industry leader in the creation, implementation, and marketing of interactive environments that enable our clients to grow their business. Our innovation efforts are focused on achieving our clients' goals through user-centered design. In all aspects of its work, CDG seeks to help our clients deliver high value to end-users.

Working at CDG, you’ll find we’re serious about what we do, but we don’t take ourselves too seriously. Perks and benefits include: generous vacation leave, health insurance (with flexible spending account), Metro-accessible office, casual dress code, free soda and snacks, and the best-looking co-workers in the DC-Metro area. Interested? Send your resume, links, and your online portfolio to [email protected].

Tiki_drinkCDG is breaking out the grass skirts and Hawaiian shirts this Friday, and you're invited! As part of the Explore Digital Dupont event, CDG will be throwing open its doors, pouring tropical drinks, and serving up some tasty snacks.

Who needs the beach when you can saunter over to our office and kick off the weekend in laid-back, faux-island style. RSVP at the DC Tech Meetup page, and we'll look forward to bidding you Aloha.

When & Where:

Friday, June 1

5:00 - 9:00

CDG Interactive, 1320 19th St, NW, 8th Floor

 

Apparently there's a newish and troubling trend of employers asking job candidates to share their Facebook passwords. Savvy job hunters (and smart online citizens) are diligent about setting their privacy settings and controlling what information is public, and which stays private.  Some employers want to see what they are missing. Here's why it's an incredibly bad idea to open this particular can of digital worms.

Why Employers Shouldn’t Ask

First of all, it’s a violation of Facebook’s terms of service to collect other users’ information without Facebook’s permission (which they have already explicitly stated that you don’t have). 

More important, if a job seeker has done his or her due diligence about keeping certain information private, they've probably done it for a reason—if only because they don't want to share their wedding photos or weekend plans with the masses.

If you, as a prospective employer pry into that secured space, then you might inadvertently discover that a candidate is a member of a protected class (based on religion, sexual orientation, race, disability, etc.). Any hiring decision you make based on that information can make you liable to legal action. And even if you know that information had no bearing in your decision, the job candidate might not believe you and take action anyway.

Why Candidates Shouldn’t Tell

Technically, it’s a violation of Facebook’s terms of service to share your password, but we all know that's not the real issue.

If employers ask for your social media login once, they're implicity telling you that they don't trust your "public" self and feel that they should have intimate knowledge of your private affairs. In very specialized cases, say, if you are seeking security clearance from the government, then that level of scrutiny is appropriate and necessary. But in most cases, you should be awfully troubled by an employer who needs that level of access to your private life.

If you think about it, a company that expects you to share your Facebook password is likely not the kind of company you'd want to work with. Do yourself a favor and politely end the interview after the question has been asked.

Why CDG Will Never Ask (and will be really disappointed if you did tell)

At CDG, we will never ask for your private passwords. And sharing them shows an appalling lack of understanding of password security. (Frankly, we’d wonder what other information you’d be comfortable sharing with others.)  Are we going to check your public social media profiles? You bet we are. Because we would much rather see you demonstrate a good understanding of privacy settings—and good judgement about what kind of information to share publically—than ask for your personal information. 

 

CDG is looking for some new talent - specifically a new senior designer and a user experience architect/designer. Know someone or want to apply? Send your resume and links to [email protected].

Senior Designer

CDG Interactive is looking for Senior Designer to join our award-winning creative team. We’re looking for someone with a strong creative perspective, a drive to innovate, and the ability to work collaboratively with clients and co-workers. 5+ years of graphic design experience and formal design training is required. 

As senior designer, you’ll be responsible for conceiving, designing, and executing innovative visual environments for landing pages, banners, email campaigns, interactive demos, microsites, mobile website and full website builds. You’ll need the flexibility and imagination to develop a range of concepts and designs for projects, and the ability to exercise creativity within constraints (i.e., respect client brand guidelines, technical requirements, etc.) .

Also required: right-brain/left-brain balance, as you’ll work with creative, marketing and technical types to ensure your design is transformed into an effective interactive execution.

Skills:

  • Black-belt mastery of Photoshop, Illustrator & related programs.
  • Orange-belt understanding of Dreamweaver to create presentation postings. Understanding of Flash, After Effects, and Video production is a plus.
  • A sense of humor as big as—or preferably larger than—your ego.
  • An overall understanding of web production and the capabilities within digital channels.
  • The curiosity to learn, discover, and grow as a digital designer.

 

User Experience Architect/Designer

CDG Interactive is also searching for a seasoned User Experience Architect/Designer to round out our award-winning creative team. The ideal candidate will possess confidence and ingenuity developed over 5-10 years in the interactive industry. We expect you to challenge conventional wisdom and help us develop brilliant interactive environments that delight the end user.

Initiative, enthusiasm, and experience working with large corporate clients/organizations are a must. A background in design or experience in a creative environment is a plus.

Skills:

  • Think creatively to transform the caterpillar of functionality into the butterfly of amazingly usable graphic interfaces.
  • Possess in-depth knowledge of user experience rules and best practices-and have the guts to break them when you need to.
  • Quickly understand a range of client organizations and their business and organizational challenges. Our clients are like snowflakes. Respect their uniqueness.
  • Collaborate enthusiastically and effectively with clients and the creative team. (Passion is great. Arrogance, not so much.)
  • Be a believer in CDG and what we're trying to do. Help us create interactive environments that break ground, blaze trails, and achieve great things.

About CDG:

CDG is recognized as an industry leader in the creation, implementation, and marketing of interactive environments that enable our clients to grow their business. Our innovation efforts are focused on achieving our clients' goals through user-centered design. In all aspects of its work, CDG seeks to help our clients deliver high value to end-users.

Working at CDG, you’ll find we’re serious about what we do, but we don’t take ourselves too seriously. Perks and benefits include: generous vacation leave, health insurance (with flexible spending account), Metro-accessible office, casual dress code, free soda and snacks, and the best-looking co-workers in the DC-Metro area. Interested? Send your resume and a link to your online portfolio to [email protected].

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