It’s An Exciting Day ForWomen! CDG Launches New Site for the Ms. FoundationPosted by Jennifer Hoppe under CDG Clients , Interactive Marketing , Interactive Web Design , Social Media , Web Strategy
Score one for 51% of the population! CDG has just launched forwomen.org, the new website for the Ms Foundation for Women. The launch marks the beginning of an exciting new chapter for the Ms. Foundation, which has been a driving force in the women’s movement since 1973.
The Ms Foundation is the premiere organization in the United States that addresses the entire spectrum of women’s issues—from reproductive health to equal pay to child sexual abuse and much more. In recent years, Ms had directed much of its energy to grant-making and grassroots activities and kept a lower profile with the general public.
Last year, the organization decided to complement its grant-making focus with increased supporter engagement. They were ready to be bold, provocative and even controversial, and they turned to CDG to execute a site and strategy that matched their vision.
The result is forwomen.org, an energetic and somewhat irreverent site that compels users to get mad, get motivated, and get involved on women’s issues. The centerpiece of the site is its “Action of the Week”; each week visitors to the site are given a new action to take on behalf of a specific women’s issue. (This week, Ms is asking you to tweet and email key members of Congress and tell them to pass the Violence Against Women Act before the end of the year.)
CDG also worked with Ms to streamline the site’s content and present it in a way that would appeal to a wider, yet targeted audience within the “general public.” Visually vibrant and arresting, the site highly integrated with social media, and is designed to encourage activism and education through sharing among an ever-expanding community of followers.
“We are thrilled to share our new website with the world,” says Kelly Parisi, vice president of communications for the Ms. Foundation for Women, “It is the perfect vehicle to raise awareness about our issues, reach a new audience, and expand our base. CDG truly integrated with our team to create an exciting and compelling digital platform to carry us into the future.”
We at CDG are extremely proud to unveil this powerful new site ForWomen!
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