A Day (or More) in the Life of QR Codes

Posted by Heidi Strom Moon under Interactive Marketing , Mobile

SavethedateqrAs we’ve written about before, QR codes are rapidly expanding in adoption and use by mobile marketers. Just how widespread are they?

Let’s take a look at a day (and more) in the life of QR codes …

I open my pile of unread mail and among the catalogs and credit card offers I’m delighted to see I’ve received a Save the Date wedding announcement for friends of mine. There’s a QR code on the announcement; when I scan it with my phone, it adds the wedding to my calendar and also directs me to a microsite with the wedding registry.

I see they’re registered at Brookstone, so I decide to go to my local store to look at something from their registry. In the store, QR codes next to the product let me access videos and product reviews from other customers.  

My friends are getting married in another state, so I have to travel to the wedding. When it’s time to depart, I check in to my flight on my phone; the airline issues me a mobile boarding pass that will be scanned at the gate for totally paperless ticketing.

After I park at the airport, I scan the QR code in the bus kiosk to alert the shuttle driver that I’m there so he can come to pick me up.

As I walk through the airport, I scan some of the QR codes on the store windows to access specials at restaurants and lounges.  

I get to my destination and while I’m waiting for my bags, I notice a poster ad for a local restaurant. I scan the code to see their specials and another to call and make a reservation.

As I head around town, I don’t have to worry that my travel guide is out of date, because QR codes next to restaurant and attraction listings direct me to updated reviews, pricing, hours and information. I can even access Google Maps with specific spots marked for excellent photo opportunities.

It’s a great wedding and I’m glad to see my friends so happy. But when I get home I have just one thought—how can I incorporate QR codes into my next marketing campaign?

To see several of these examples and more, check out CDG Interactive’s presentation “Real World/Digital World: 11 Ways to Bridge the Gap With QR Codes” on SlideShare.

Your Turn 

  • What are your favorite examples of QR codes?
  • Are you using QR codes in your marketing campaigns?

Amp up your marketing efforts by reaching mobile customers with QR codes. CDG Interactive can put together an effective marketing strategy using mobile, social, search and more. Contact Us to learn more.

[Image of Save the Date card with QR code from QReate &Track.]

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