CDG Interactive has received another honor for the Apple iAd mobile advertising campaign created with and for client GEICO, the nation's #3 auto insurer.
In addition to the International Advertising Competition Best in Show received earlier this year, the Gecko's Wheel of Wisdom campaign has won a Platinum Award--the Best of Category--in the 41st Creativity International Awards for the category of Mobile Device, Advertising.
Other agencies winning media CIA awards this year include such prestigious international names as The Barbarian Group, DDB, and Leo Burnett as well as such companies as MTV Networks and Disney Resorts.
Launched in October 2010 as one of the inaugural campaigns on Apple's unique iAd mobile advertising platform, the Gecko's Wheel of Wisdom is an immersive game-like experience. Users can spin the Wheel to get advice from the well-known GEICO mascot on areas ranging from Travel to Romance, Family to Style.
The iAd also includes such bonus content and features as ringtones, wallpaper and a map locator for the nearest GEICO office. And no GEICO experience would be complete without the ability to get a quote right from your phone.
With the success of this initial campaign, CDG Interactive and GEICO are now working together again to create a whole new iAd campaign.
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