How to Combine Your Business’s Facebook Place and Page

Posted by Heidi Strom Moon under Interactive Marketing , Social Media

Find_us_on_facebook_badgeUpdate 9.22.11: The method for combining a Page with a Place appears to have changed. According to commenters on Facebook, here is the new process:

  1. Decide which you want to keep, your Place or your Page. Navigate there.
  2. If you're on your Page, you should see a message warning you that a Place has a duplicate address or name. Note: This will only happen if the Page and Place have the exact same name. There should be an option to claim the Place, if you haven't already.
  3. On your Place or Page, click Edit page > Resources.
  4. You should now see an option to merge pages.

Keep in mind, however, that this process will cause you to lose some data from either your Page or Place. Before you merge, Facebook's message reads: "Now you can merge duplicate pages into your primary page so that you can manage things from one place. If you merge these pages, we will merge all your fans and any check-ins you have, but all other content from duplicate pages such as wall posts and photos will be lost and permanently deleted."

If you experience any issues in the process, you can report it to Facebook.

Last April, Facebook rolled out Places, its answer to popular location-based services like Foursquare and Gowalla that allowed users to “check in” to a business with an app and let their friends know where they are.

Anyone on Facebook could add a Place, which meant that many businesses that already had Facebook Pages now found that they had Places, too. As a business owner, this causes two potential problems: a listing on Facebook for your business that you don’t control, and two different places on Facebook for fans to interact with you. (For now, this doesn't seem to affect Facebook's other automatically-generated content pages, Community Pages.)

The good news is there’s a solution. First, you can claim your Facebook Place, and second, you can merge it with your existing Page.

Here’s how to do it.

How to Merge Your Business’s Facebook Place and Page

Step One: Claim Your Place

If you haven’t already, you’ll need to take control of your Facebook Place. Search for it on Facebook and go to the page. There will be a link that says “Is this your business?” This brings up a process to claim it. The easiest way is to request a phone verification; you supply a business number, Facebook immediately calls that number and gives a unique PIN number and then you enter the PIN that’s provided.

To do this, however, it seems that you’ll need to have an email address with the same domain (i.e. as the business you’re claiming. (If this isn’t possible, there’s a much more cumbersome route involving scanning and submitting business-related paperwork.)

Facebook will email you to notify you that your Place has been successfully claimed.

Step Two: Merge Your Place and Your Page

Now you can go back and visit the Place; click the link in the left nav menu marked “Merge with existing Page."

Places page merge 1

This will bring up a workflow in a pop-up window. If you manage more than one Page, you’ll have the option to select which one to merge with this Place.

Places page merge 2

You’re given the opportunity to confirm the merge. Click Confirm to proceed.

Places page merge 3

And now you’re done. You’ll see the Place check-in information added to your Page.

Places page merge final

Your Admin view of your Page will also display check-in information in addition to visit information, and you’ll be able to offer Place specials for check-ins.

Are you looking to improve your business's Facebook presence? Contact us to learn more about how we help our clients promote their products and services with Facebook.


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