What's in a name?Would you eat a Patagonian toothfish? You probably have - after it was rebranded as Chilean Sea Bass. Branding Strategy Insider discusses similar efforts to rebrand the asian carp.
Checking inClick Z has an interesting case study of why Foursquare has helped some businesses attract a loyal audience while other promotions haven't helped. And the debate online continues over whether you should check in everywhere to collect mayorships or just where you want people to know you are (which may help explain some of the less popular promotions)
Google buys Outlook for hipstersGoogle has reportedly purchased a social calendar and planning tool.
Google turns off track changesGoogle had (emphasis on had) a great little feature called Track Changes that allowed you to add any page on the web to your RSS reader. This would allow you to receive an update any time the page was upaded - super handy for pages with job postings, news, etc. But apparently not enough people knew about it so it wasn't widely used and now it's gone. I'm disappointed - I found it extremely helpful.
Local Search and blogsTop Rank discusses the value of geo-tagging blog posts.
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