CDG Interactive Blog

Dislike

We've all said "I wish there was a dislike button" when responding to status updates on Facebook. Now you can also dislike the scams offering to add such a button to your Facebook page for you.

Make a note of it

Speaking of Facebook, creating and editing Notes just got easier. They've added some quick formatting options (like bold, bullets, etc.) and you can now tag Pages (for causes, groups,etc.) as well as your friends.

You may also like

Algorithms are funny things. Amazon shows you what other people bought when they looked at the same items you're viewing. iTunes says "people who buy this artist also buy that artist." Those are fairly straight forward. Netflix has it a little harder - why did you like a particular movie? Was it the story? The actor? The director? Or maybe even where the movie was set? Or did you even like it?

Now imagine all those complications with people. Why do you like someone? Facebook seems to have chosen to recommend friends based on a threshold of friends in common. Twitter has just rolled out a new suggestion feature to recommend people to follow to mixed reviews. For the first few days I only had recommendations of other people in the DC area who were also named Lisa (it's improved since then). Other people said it was spooky how well it had them pegged.  On the other hand, Jimmy Kimmel received recommendations to follow his ex and a rival talk show host. It's work in progress.

Step by step

The folks over at Brass Tack Thinking show us how small steps add up to big changes. It's one of those things we tell ourselves all the time, but when you see it the impact of the message is much different.

All aboard

Delta has launched Ticket Window to allow the purchase of tickets on their Facebook page without having to go to their site. And of course, you can share your travel plans with friends right in Facebook once you've book your ticket. This comes on the heels of Disney's move to allow the purchase of movie tickets right in Facebook. It seems like a good move for them - companies are capturing their audience where they already are (Facebook now has 500 million active users), and the visitors don't have to exit Facebook to complete their transactions. It will be interesting to see how consumers take to it.