CDG Interactive Blog

As Heidi mentioned, I spent the last two weeks in Kombolcha, Ethiopia with Habitat for Humanity. My pictures are available on Flickr if you'd like to see what I was up to while I was away. Otherwise, here's what we've been reading this week:

What are you selling?

Sales people sell features, but customers buy benefits. Why we shouldn't discount emotional benefits from Branding Strategy.

Global Brands

What is a global brand? from Branding Strategy. This was recently interesting question to me since I was in an extremely rural part of Ethiopia for the past 2 weeks but Coca Cola was still pervasive.

Metrics

One of the most common questions we get is about measuring - either site metrics or social media metrics. Here are some tips on getting started from the Online Marketing Blog

60 Million Professionals Can't Be Wrong

When deciding on a social media activity mix, many companies forget about LinkedIn. The Online Marketing Blog offers some great suggestions about how to incorporate LinkedIn into your marketing mix.

Privacy Concerns

And finally, from the Onion - Google's "unsettlingly specific apology" about privacy concerns.