CDG Interactive Blog

My colleague Lisa King is currently halfway around the world, volunteering for Habitat for Humanity in Ethiopia. So I'm filling in with this week's list of links, some for work and some for pleasure.

How Search Is Changing

In this edition of SEOMoz's video series Whiteboard Fridays, "How Search Is Changing," Rand Fishkin explains how recent moves by Google indicate that the social graph will become as important as the link graph in determining search ranking. What does this mean for businesses? That social media may become as important as search marketing.

Also in search news, John Battelle considers the implications of Google's recent purchase of human-powered search site Aardvark.

10 Goals to Measure on Your Landing Pages

Whether for pay-per-click (PPC) ad campaigns or organic search, you should be using landing pages to guide your users toward a conversion goal. But what can you measure as a goal besides sales? Megan Leap of Search Engine Journal has written a list of "10 Types of Landing Page Goals."

Complicators vs. Simplifiers

The always entertaining Ad Contrarian, Bob Hoffman, starts a 4-part series on Complicators vs. Simplifiers in advertising--and why the Complicators are winning.

Outsourcing Company Blog Posts

In our recent series on starting a company blog, one of the aspects we covered was the content for the blog itself--and how to generate it. One option is to recruit outside resources for writing posts. Marketing Sherpa offers 6 tips for outsourcing your blog.

Online Wedding Planning, Google Docs Style

Did you get engaged on Valentine's Day? Here's how to plan your wedding with Google Docs.

[Photo credit: Matti Mattila, Flickr Creative Commons]