What We’re Reading - January 29
Posted by Lisa King under Content Strategy & Web Writing , Interactive Marketing , Social MediaIron Chef - Bing vs. Google edition
I haven't found much that Bing is better for - or maybe Google is just a habit. But this feature could be seriously helpful. Bing has added a recipe search that might help you decide what's for dinner.
Assigning authority to the Twitterati
In indexing Tweets, are re-tweets more important? Does it depend on who said it initially? Or who passed it on? Apparently so, according to Technology Review. Google is working to identify "reputed followers" which will presumably work like inbound links and PageRank to give higher authority to certain information on Twitter.
No RSS feed? No problem!
You can now use Google Reader to keep up with changes on any webpage. So if there's a product you've been keeping an eye on and want to know if the price or description has changes, Google Reader can now create a feed for that page and let you know when content on the page has updated. I tried it out and it's incredibly easy to use.
Content is King
The Online Marketing Blog offers 10 Tips for Content Marketing Success, and they have some thought provoking statistics. 900,000 blog posts are published every 24 hours and 20 hours of video are uploaded every minute to YouTube, so creating compelling content is essential.
Facebook Privacy Changes
We've written extensively about Facebook privacy settings in the past, but some new changes were made recently and it's important that you understand the changes and why you shouldn't automatically accept the Facebook defaults. Here are 3 Facebook Settings you should check now, from the New York Times. (More to come on this topic.)
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