CDG Interactive Blog

Google Ads & Mobile

Google is rolling out new functionality for mobile ads that allows advertisers to targetspecific devices or carriers - so if you sell  iPhone or Touch accessories, your ads can appear only on those devices. You can even offer a download option for apps (and they'll appear only on the devices that offer those apps)

Massachusetts Senate Race

Apparently the signs were there. Scott Brown was winning in social media ahead of his victory at the polls. SearchEngine Watch offers an anaylsis of the YouTube statistics. I've heard similar disparaties existed on Facebook as well.

Share your purchases

I've seen people on Twitter starting to use the new social shopping service Blippy and I'm not sure what I think yet. Springwise points out that it offers transparency - allowing users to see what others are paying for the same service, but I'm not sold yet. Anyone using it to good results?

Are we rational?

Two things I read this week made me wonder if people make rational decisions. First, Branding Strategy Insider explains that all those warnings designed to scare us away from smoking actually encourage some people to smoke. And second, the Washington Post Magazine offers Beyond Comprehension: We know that genocide and famine are greater tragedies than a lost dog. At least, we think we do.