CDG Interactive Blog

It’s an interesting exercise, writing for a company blog. You need to be professional, yet conversational; witty, yet credible; authoritative, yet engaging. It’s a tall order. And one that the blogging team at CDG confronts week after week.

Recently, we sat down to discuss the direction of the blog, and identify how we could make it better and more relevant. We’ve seen our traffic grow steadily (and spike exponentially, with the help of Lisa’s cat Bandit and a shout out from feline web celeb Sockington*), but we felt like we needed to do an even better job of serving our audience base.

Our conversation, fueled by this excellent post on Web Worker Daily, led us to an exceedingly—almost embarrassingly—obvious point. In order to produce the best content, we needed to do a better job of defining our audience. Who is it we want to talk to?

Now, we welcome any and every reader to this blog, but I’d wager that most of the folks who wandered over here from Sockington’s Twitter feed weren’t interested in the ins and outs of interactive marketing.

So, we actually sat down and hashed out a profile of the ideal audience member for our blog. That person (who looks suspiciously like many of our fabulous clients) is:

• a mid to senior-level marketing professional
• knowledgeable about the web and social media, but not an expert
• trying to get internal buy-in for online sales, marketing, and communications strategies
• Looking for actionable tools and tips to help manage the company’s web presence
• In search of an amazing interactive marketing agency located in the Dupont Circle neighborhood of Washington, DC

OK—that last bullet point is optional. But you get the gist. We hope, that by putting a virtual face on our target audience, we’re able to be an even better resource for our readers.

Do you fit our audience profile? What would you like to see us blog about?

*When Lisa posted about her cat Bandit’s illness, Sockington Tweeted about it to his 1.3 million followers—many of whom took an interest in Bandit’s well-being.  I’m pleased to report that Bandit has fully recovered.